It has never been easier to build and publish an app. But design, code and deployment were never the hardest part.
After almost ten years of hands-on software development, working with teams around the world and shipping more than seven web and mobile startups across several niches, I can say with confidence: the hardest part begins after launch.
Now, for the first time in all those years, I feel confident that my knowledge and experience are exactly where they need to be to take responsibility for the full product cycle. With that in mind, I decided to consolidate all of my passion projects under The Freak Company, an organization I registered earlier this year in Georgia.
Building both online and in-real-life experiences has always been very personal to me. When I look back, I see a long timeline of mistakes, painful lessons and wrong assumptions, alongside great achievements, financial gains and losses. Many of you know me as a nightclub co-founder, some as an event-agency director and others as a product designer. I have never wanted to niche down: I see all of those roles as one career path, with each part serving and supporting the others.
At The Freak Company, we have two lines of work: building and maintaining our own products across health, wealth, lifestyle and productivity; and providing design and development services for clients, in a much broader spectrum of domains. We build, launch and market mobile and web applications using the same principles we apply to our own business. We can also fix your vibe-coded project at a fair price and prepare it for real growth.
Only now am I beginning to understand that my early career is coming to an end, regardless of how massive some of its parts were, and I can finally see clearly how I want to build and market products. But some things have never changed in me or in my approach: I will always believe in creative independence, practical expertise and personal judgement.