Freak Nutrition: The Story So Far
A year into building our food tracker, the challenge is finding its audience—and balancing detailed nutrition logging with the needs of everyday users.

Better Tools for Everyday Life
A year into building our food tracker, the challenge is finding its audience—and balancing detailed nutrition logging with the needs of everyday users.
Two years of rebuilding a multi-currency budget app, from database migrations and exchange-rate services to a redesigned interface and stronger foundations.
Nearly two years of refining a progressive overload tracker, expanding to iPad and Mac, and keeping everyday training simple and focused.
A quieter home for everyday browsing: how our minimalist launchpad and bookmark manager is becoming part of people’s daily routine.
Design, Build, Complete and Fix: four clearly scoped ways to move a mobile or web app forward, wherever you are in its development.
An introduction to our mobile and web apps, and how owning the full product lifecycle shapes the software we build for clients.
Why we keep interface design and development together, taking responsibility for our own products and client applications from the first idea through life after launch.
A founder’s reflection on the lessons that begin after launch, the path behind the company, and bringing independent products and client work under one roof.