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The Products We Build and Run

An introduction to our mobile and web apps, and how owning the full product lifecycle shapes the software we build for clients.

Valentine Zubkov

The Freak Company owns and operates a portfolio of applications distributed through the App Store and the web, with an established user base and active revenue streams. We build and market tools across health, wealth, education, productivity and lifestyle.

On the App Store, we distribute a bundle of Freak apps for people who embrace order and find peace in measuring the parts of life they want to improve: finances, nutrition, training progress, vocabulary and more. Each application is built on FreakUI, our open-source development framework for creating single-target multiplatform applications.

On the web, we focus on improving familiar routines that have become unnecessarily noisy. We declutter the browsing experience, reduce friction and organize scattered information into tools that feel quieter, clearer and easier to return to.

Every product we build has the same foundational idea: to trully make life better and easier, people need to take control over their routine, and improve it with focus and clarity. We don't promise to automate everything till the point of losing control, we provide clean, meaningful and pleasant experience for completing repetitive but necessary daily tasks.

Owning products gives us experience across the entire life of software. We not only take ideas through discovery, product definition, design, development and publishing; but also handle the work that follows: distribution, marketing, subscriptions, payments, support, user feedback, releases and continuous improvement.

We live with the decisions we make after the product is in people’s hands, and constantly learn how software finds its audience, earns a place in a routine and keeps delivering value over time. It is the experience we bring to every client product.